Expert tips

 

Here you will find recommendations for disseminating research beyond academic venues.

  

1. Define dissemination & communication objectives

1. Define dissemination & communication objectives

  • What do you want to achieve by targeting the specific audience?
  • What is the purpose of the communication to the specific target group?
Define target audience(s)

Define target audience(s)

  • Who is your main target audience?
  • Break down and define your target group(s).
Define key message(s)

Define key message(s)

  • Make sure that the key messages and information that you provide is relevant for the targeted audience.
  • Explicitly include and address the targeted audience in the key message.
4. Plan your dissemination & communication strategy

4. Plan your dissemination & communication strategy

  • Define dissemination channels and media format
  • Structure & prepare your dissemination material
  • Follow up with your stakeholders

 

 

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