Media and format


Choosing media and format: general recommendations.


Scholarly texts such as journal articles and literature indexes are very important as of today. However, they are outdated formats and need advancement to compete with the digital revolution of the world wide web. Depending on your targeted audiences and communication objectives, more visual formats like videos or animations might be more suitable to achieve a good impact.

Choosing media and format of your communication strongly depends on your communication objectives, i.e. what you want to achieve. There are many ways to communicate your research, e.g. direct messages, blog post, tweeting about it or putting your research on Instagram. Think about who you are trying to reach, what the message has to be, and what your audience should be able to do with it (e.g. further sharing it, working with it, making a song out of it).

Form and content go hand in hand. The way the message is delivered is like a message itself. You can share your key message to reach your target audience as passive listeners. However, you can also activate your target audiences and enable them to become active or do something with the content that you provide. Social media and other platforms offer various possibilities not to only passively share your messages, but also to actively involve your target audiences.


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