OpenUP created guidelines and recommendations for researchers who want to communicate their research to target audiences beyond academia. The guidelines were tested by the European ReFlex project and were improved further according to their feedback. Based on the provided recommendations and guidelines, the research community re-shaped and evaluated their dissemination strategy and produced targeted dissemination content tailored to its stakeholders. Click on the guidelines below to expand.
Left: OpenUP communication guidelines to reach audiences beyond academia Right: and 5 steps to reach businesses and general public (Click them to expand)